Then There Was Us

How do we create an identity that doesn't distract from the narratives and imagery of those featured, whilst still maintaining a clear visual direction and strategy for a publication devoted to the showcase of documentary photographers.

Stripping the identity back to its essentials, the project considered how motion and the positioning of elements could establish a subtly distinctive but quiet visual identity. The aim was to create a system that maintained structure and consistency throughout the project while keeping the content clear and central. The identity drew references from the block-like nature of pixels and the rounded dots of camera focus points, creating a subtle, rather than overt, nod to photographic processes and technologies.

A visual identity that uses structure and form to present work with clarity. The flexible system offers both a minimal and a bolder approach, allowing the tone to shift when needed across social media, web, and print. Throughout, the identity maintains a consistent strategic approach, creating a quiet visual language that supports the work without distracting from the narratives on display.